Experience

With a couple of completely unrelated degrees, Will's passion for fitness ensured the UK's first true health club directory in 1999 that covered over 7,000 UK venues. Strategic partnerships followed swiftly with Mens Health, UpMyStreet, The Daily Mail, Yahoo.co.uk and Altavista. A natural progression to affiliate marketing was accompanied by a UK domain broking business also. Owning over 100 websites at the peak of the market in 2004, there was an overwhelming focus on health and fitness.

Will was regularly featured on high-profile publications and key websites including the BBC, The Guardian, Telegraph, Men's Health, Marie Claire and The Sun. He was also included in a number of radio programmes that explored the balance between diet, nutrition and exercise. Wanting to focus all these skills in a more targeted venture, Will purchased the domains HomeGymEquipment.co.uk and GymEquipment.co.uk in 2011 and 2012 (adding GymEquipment.com in 2019) and has now created a business that targets commercial and consumer projects alongside an e-commerce model.

What's Unique?

More than you think! Will's broad skill set outwith the industry, is coupled with extensive online experience making him highly unusual in the fitness industry. Ultimately, rather than relying on being a PT or a Gym Owner, his business revolves around attention to detail with a team that is highly experienced in agile project management (all advertising backgrounds). Coupling this with some very basic communication skills, means clients are always in touch with every stage of their project. 

Will and the team, have an overriding desire to ensure you receive excellent customer service above all else. From your initial contact, GymEquipment.co.uk will make you feel special. The team, including Will, want to ensure you get the best experience when in reality, a new gym is often a stressful project. With ideas and options around your vision, budget and timelines, ultimately we know you're the client. Will has worked tirelessly to find trusted partners for installations, servicing, mirrors and of course equipment.

This is why GymEquipment.co.uk is unique - it's the attention to the finer detail.

Who Do We Work With?

So what type of projects and what size of project do we work with. In short, everyone who wants a gym or wellness space that we can design/supply.

Without naming names, in the past 14 months we have worked on 136 projects. Those projects span FTSE100 and 250, Global Companies, SME Businesses, NHS, Schools, Prisons, Gyms, Leisure Centres, PT Studios, Reformer Studios, HNWI and most recently Film Production Companies.