Technogym have been involved in the Olympic movement for many years working with athletes in the Sydney, Athens, Beijing, Turin and London games. But for Rio the company has gone further than before.
In essence, the ‘let’s move for Rio’ campaign has involved athletes and other users logging onto the Mywellness cloud, Technogym’s digital platform, and for each 75,000 MOVES (the unit of measurement used by Technogym on the equipment) the company will donate 1 piece of equipment to a gym in Rio, in a disadvantaged area. Hence the title ‘let’s move for Rio’! In total an amazing 600 pieces of equipment were donated by the company.
To raise the campaign into the public awareness Technogym used its ambassadors from many different sports. The profile was certainly high when the likes of Rafael Nadal and Jamaican track and field star Sanya Richard Ross are behind you. Other stars to get behind the campaign included Dina Asher Smith, British athlete, Carlotto Ferlito, Italian gymnast and the Brazilian synchronised swimmers Beatriz and Branca Feres.
What helped enormously in the efforts to raise enough MOVES for equipment was the pop up wellness centre that was set up on Ipanema beach during the Olympics. This way the citizens of Rio could contribute to the campaign in the same way as elite athletes in the athlete’s village. The athletes themselves used the equipment in the Olympic village located in Barra da Tijuca. There were also 14 other training centres full of Technogym equipment located at different competition venues. In total a staggering 1200 pieces of equipment were available for the 10,500 athletes from 205 different countries. That’s a lot of MOVES!!
The fact that Technogym are the official supplier of equipment for the games gave athletes a chance to use some of the company’s newest and most advanced equipment. The SKILLMILL for example the only non-motor driven functional training product on the market, allowed athletes to hone their power, speed and stamina. They were also allowed to use Excite the widest and most complete cardio training range in the world. Unity was the system which allows athletes to access personal training programs and Kinesis allowing 360 degrees of movement simulating sport specific movements. So not only were athletes supporting poorer communities in Brazil they were also accessing leading edge equipment we have come to expect from Technogym.
There is often much talk of legacy from the Olympics and sadly it doesn’t always happen. You only have to think of the disused, neglected stadiums from Athens to see the very real down side of hosting games. But maybe with Technogym’s help Brazil will see an amazing legacy of sports equipment into its most disadvantaged areas.
Nerio Alessandri, President and Founder of Technogym said:
"We are very proud of being chosen for the 6th time as the official supplier of the Olympic Games. This important achievement represents a victory for the whole Technogym team and a strong reference on our products innovation and quality standards", adding, "Rio 2016 will also represent a unique social opportunity to promote wellness in Brazil and in the whole Latin America and to get increasing number of people interested in regular physical exercise".