With the new "Technogym Live" digital platform coming soon, what better way to launch it than with a new bike - catchily named the Technogym Bike. They are sure to add a new moniker sometime soon but, in the meantime, what do we know about this latest offering from the uber-stylish Italian fitness equipment brand?
March 2019 started with an exclusive London launch event where it was rumoured the new Technogym bike was to make it's appearance. Spot on. What Technogym also went on to show was their roadmap for fitness content and interaction with their users. The new Technogym LIVE digital platform will offer their end-users (as they call them) fitness trainers, videso and guides whether you're at home, in the gym or even in the office gym. Eventually this will be available on their smart bikes, rowers and treadmills.
The "Live" platform is also designed with gym, studio and hotel operators in mind as it allows them to stream their classes to their members in the gym and in their homes. This gives Technogym access to potential users 24/7.
Technogym want their fitness content (videos, guides, tips) to link seamlessly with both their current fitness equipment and with a new range of equipment they are working on right now. That manes you will get a synergy between style, technology and information - as a way of attracting, retaining and inspiring consumers of the technogym brand.
As the first product to be released on the digital Live program, the Technogym Bike is actually a hybrid of the current Group Cycle, with the digital platform to put classes and groups right in front of the user, at home or in the gym.
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