1. The Latest Technogym Bike & Live Platform

    The Latest Technogym Bike & Live Platform

    With the new "Technogym Live" digital platform coming soon, what better way to launch it than with a new bike - catchily named the Technogym Bike. They are sure to add a new moniker sometime soon but, in the meantime, what do we know about this latest offering from the uber-stylish Italian fitness equipment brand?

    March 2019 started with an exclusive London launch event where it was rumoured the new Technogym bike was to make it's appearance. Spot on. What Technogym also went on to show was their roadmap for fitness content and interaction with their users. The new Technogym LIVE digital platform will offer their end-users (as they call them) fitness trainers, videso and guides whether you're at home, in the gym or even in the office gym. Eventually this will be available on their smart bikes, rowers and treadmills.

    The "Live" platform is also designed with gym, studio and hotel operators in mind as it allows them to stream their classes to their members in the gym and in their homes. This gives Technogym access to potential users 24/7.

    Why Focus on Fitness Content?

    Technogym want their fitness content (videos, guides, tips) to link seamlessly with both their current fitness equipment and with a new range of equipment they are working on right now. That manes you will get a synergy between style, technology and information - as a way of attracting, retaining and inspiring consumers of the technogym brand.

    technogym bikes

    First Up - The Bike

    As the first product to be released on the digital Live program, the Technogym Bike is actually a hybrid of the current Group Cycle, with the digital platform to put classes and groups right in front of the user, at home or in the gym.

    An adapted, hybrid group cycle, it's a commercial grade indoor cycle that has suiccessfully been used across the world for indoor cycling classes and professional riders. With it's indoors / outdoors experience, the Poly-V belt with kevlar cords, the near perfect fit and posture settings and magnetic resistance system, it is a market leading indoor cycle that allows you

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  2. Technogym Fitness Supplier to 2018 Commonwealth Games

    Technogym Fitness Supplier to 2018 Commonwealth Games

    The Gold Coast 2018 Commonwealth Games have appointed Technogym as the official fitness equipment supplier.

    The Commonwealth Games involve 70 countries, 6,600 athletes competing in 23 sport disciplines over an 11 day sporting event. The global audience for the games should be 1.5 billion. The contract effectively means that Technogym will supply equipment to the athlete’s village gym, performance centres and four smaller fitness

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  3. Technogym and IBM Working Together

    Technogym and IBM Working Together

    Ever wanted your own coach like an elite sportsperson? Well that could now be a reality following an announcement from Technogym. Technogym, one of the world’s

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  4. Technogym Launches SKILLROW, A New Solution To Indoor Rowing

    Technogym Launches SKILLROW, A New Solution To Indoor Rowing

    IHRSA 2017, The International Health Racquet and Sports Club Association held its annual conference in Los Angeles a few weeks ago (March 2017). IHRSA is dedicated

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  5. New Commercial Deal Between Jordan Fitness and Energie Group

    New Commercial Deal Between Jordan Fitness and Energie Group

    The Energie Group have signed a two year exclusive deal with Jordan Fitness to supply their UK Health Clubs - Fit4less, Energie Fitness & Energie Fitness for Women.  

    Who Are Fit4Less?

    Fit4less have had something of a meteoric rise. They started in 2003 as a single club and now boast 100,000 members and 100 clubs.  Energie is the market leading fitness franchise group in the UK. The franchise group includes Fit4less, Energie

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  6. Self Powered Treadmills - The New Trend

    Self Powered Treadmills - The New Trend

    The UK country manager for SportsArt, Roger Eldergill, says “self-powered bikes and steppers have been around for a long time, but it’s the advent of self-powered treadmills that’s really exciting”. With NOHrD, Primal Strength and Woodway now launching self-powered treadmills it seems this piece of equipment will continue to increase in popularity.

    Sports Performance

    Technogym and Matrix do not only have the desire to be environmentally friendly but are both heavily interested in the sports performance capabilities, something that is clearly evident from the marketing of their new products. The users of this equipment can combine the four aspects of power, speed, stamina and agility training, at the same time.

    The SkillMill treadmill is being positioned as the ideal piece of equi

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  7. Wattbike Win Contract with Place for People Leisure

    Wattbike Win Contract with Place for People Leisure

    Wattbike win an exclusive contract with Places for People Leisure. The Wattbike is viewed by many as the best indoor bike you can buy. Many believe it is the closest feeling you will get to cycling on the road and it will measure how you do with the most precise intelligent data.

    The design of the bike was done in partnership with Olympic cyclists, so you know it is the very best. In fact you can measure over 40 parameters about your riding.

    It has now been announced that Wattbike has been appointed as the preferred supplier for indoor cycling equipment for Places for People Leisure which is a three year contract. The procurement process was competitive and it was agreed

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  8. Technogym Priced IPO at 3.25 Euros Per Share

    Technogym Priced IPO at 3.25 Euros Per Share

    Technogym was priced at 3.25 Euros per Share, Technogym has priced an all secondary public offering of 25 per cent of its capital at 3.25 euros a share. This offer was four times oversubscribed and gaves the company an instant market capitalisation of about 650 million euros.

    Whether Technogym will see this rise on the back of strong earnings and it's exclusive partnership with the Olympic Games since Sydney 2000 remains to be seen.

    Who Are Technogym?

    Technogym was founded in 1983 and is now present in over 100 countries around the world. A staggering 35 million people regularly use their fitness products. Fitness equipment includes the latest MYRUN

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  9. Life Fitness Acquires Cybex

    Life Fitness Acquires Cybex

    Life Fitness Acquires Cybex, in January this year Life Fitness announced that it has acquired Cybex, thus expanding its premium fitness equipment portfolio. The acquisition cost $195 million.

    Life Fitness is headquarted near Chicago and is a division of Brunswick Corporation. It manufactures and sells cardio and strength equipment alongside game tables and furnishings to more than 120 countries.

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  10. Anytime Leisure Rebrands to Origin Fitness

    Anytime Leisure Rebrands to Origin Fitness

    Anytime Leisure Rebrands to Origin Fitness,  Anytime Leisure, the Scottish based fitness equipment supplier has rebranded and will now be known as Origin

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