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With the new "Technogym Live" digital platform coming soon, what better way to launch it than with a new bike - catchily named the Technogym Bike. They are sure to add a new moniker sometime soon but, in the meantime, what do we know about this latest offering from the uber-stylish Italian fitness equipment brand?

March 2019 started with an exclusive London launch event where it was rumoured the new Technogym bike was to make it's appearance. Spot on. What Technogym also went on to show was their roadmap for fitness content and interaction with their users. The new Technogym LIVE digital platform will offer their end-users (as they call them) fitness trainers, videso and guides whether you're at home, in the gym or even in the office gym. Eventually this will be available on their smart bikes, rowers and treadmills.

The "Live" platform is also designed with gym, studio and hotel operators in mind as it allows them to stream their classes to their members in the gym and in their homes. This gives Technogym access to potential users 24/7.

Why Focus on Fitness Content?

Technogym want their fitness content (videos, guides, tips) to link seamlessly with both their current fitness equipment and with a new range of equipment they are working on right now. That manes you will get a synergy between style, technology and information - as a way of attracting, retaining and inspiring consumers of the technogym brand.

First Up - The Bike

As the first product to be released on the digital Live program, the Technogym Bike is actually a hybrid of the current Group Cycle, with the digital platform to put classes and groups right in front of the user, at home or in the gym.

An adapted, hybrid group cycle, it's a commercial grade indoor cycle that has suiccessfully been used across the world for indoor cycling classes and professional riders. With it's indoors / outdoors experience, the Poly-V belt with kevlar cords, the near perfect fit and posture settings and magnetic resistance system, it is a market leading indoor cycle that allows you

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Why all the fanfare? Because this is a fusion between design and functionality that doesn't disappoint! The NOHrD Bike was finally revealed to the UK public last September after a successful outing at the FIBO exhibition in Cologne in April 2018.

The Gold Coast 2018 Commonwealth Games have appointed Technogym as the official fitness equipment supplier.

The Commonwealth Games involve 70 countries, 6,600 athletes competing in 23 sport disciplines over an 11 day sporting event. The global audience for the games should be 1.5 billion. The contract effectively means that Technogym will supply equipment to the athlete’s village gym, performance centres and four smaller fitness

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Technology is already changing the way we live and work and it’s also changing the way we keep fit.

An example is the group cycling class

What Record Did They Break? On Saturday 26^th November 2016 Technogym broke the Guinness World record for 'most mechanical energy produced by pedalling on static bicycles in one hour'.

How Did They Do It?

This took place in Dubai and involved 300 cyclists pedalling on 105 Group Cycle bikes. They each pedalled in shifts lasting 20 minutes each. They managed to amass an incredible energy output of 8999kWh.

Technogym also turned the world’s tallest building-the Burj Khalifa into the world’s tallest fitness console. They achieved this by using their MyWellness cloud platform to project the energy being produced in real time on the outside of the building.

What is the Technogym Group Cycle?

Technogym’s