life fitness

Life Fitness has announced that Brunswick Corporation, Life Fitness’ parent company, has agreed to buy Germany’s Indoor Cycling Group, a key provider of indoor cycling equipment. The agreement has yet to receive final approval from Germany’s competition authority but the deal is expected to be approved.

Who Are Life Fitness?

Life Fitness began 40 years ago when they produced the first electronic piece of fitness equipment, the LifeCycle exercise bike. Now they offer over 400 different products used around the world in both commercial and home gyms.

The Life Fitness portfolio includes Mariner outboard engines, Life Fitness Hammer Strength and Cybex fitness equipment, to name just a few. The exercise bike development has continued with the introduction of the Lifecycle GX, biomechanically designed to create an amazing cycling workout. This bike has been built to last and boasts a bold rear flywheel design.

So what does the purchase of ICG mean for Life Fitness?

Life Fitness has had a relationship with ICG for the past 5 years as both companies work in the area of indoor cycling and clearly there has been mutual respect. As the Life Fitness President Chris Clawson

Chosen to provide a world class gym at the European Centre for Space Applications, they will kit the gym out to handle workouts for the 80+ employees and travelling

Life Fitness Acquires Cybex, in January this year Life Fitness announced that it has acquired Cybex, thus expanding its premium fitness equipment portfolio. The acquisition cost $195 million.

Life Fitness is headquarted near Chicago and is a division of Brunswick Corporation. It manufactures and sells cardio and strength equipment alongside game tables and furnishings to more than 120 countries.