Anytime Leisure Rebrands to Origin Fitness, Anytime Leisure, the Scottish based fitness equipment supplier has rebranded and will now be known as Origin Fitness.
This is in response to plans for overseas expansion, where the need to promote the company’s own fitness range, the ‘Origin’ brand will feature heavily.
Paul Bodger, managing director, has explained the rebranding as a better reflection of what the company now does and needs to do in the future if it is to increase its turnover over the next few years to a target of £20million. Whilst strong in Scotland where it has supplied local authorities, hotels, health clubs and parts of Europe, it is now looking to England and further afield to grow its business. On its radar in particular is Asia, the Middle East and Australasia.
The company believes that the Origin brand of fitness products, flooring and accessories will spearhead this expansion and needs to be reflected more in the company’s name.