New Commercial Deal Between Jordan Fitness and Energie Group
The Energie Group have signed a two year exclusive deal with Jordan Fitness to supply their UK Health Clubs - Fit4less, Energie Fitness & Energie Fitness for Women.
Who Are Fit4Less?
Fit4less have had something of a meteoric rise. They started in 2003 as a single club and now boast 100,000 members and 100 clubs. Energie is the market leading fitness franchise group in the UK. The franchise group includes Fit4less, Energie Fitness Clubs and Energie Fitness for Women.
Energie Group recently won the Health Club Operator of the year in 2016 at the UKActive Flame Awards.
Who Are Jordan Fitness?
Jordan Fitness are well known in the UK, providing commercial weight training and functional training equipment popular with users in UK gyms. They were established in the late 1980’s producing innovative equipment which had a significant impact on the growing fitness market.
They are well known for their quality, design and reliability. Due to the longevity of the brand it is well respected and trusted. The niche that they created was to create quality products at reasonable prices, this combination has continued to make them popular with many commercial gyms.
Jordan products are not just used in gyms, they are popular with universities, armed forces, police force, navy, RAF and fire services.
How Will the Deal Work?
The deal with Jordan Fitness ensures that Jordan’s will supply Fit4less gyms with free weights, functional training kits, flooring and studio equipment. For Jordan’s there is clearly a commercial opportunity, Paul Ferreira, Head of UK Direct Sales at Jordan Fitness has said, “The exclusive deal has been brilliant for Jordan Fitness as it has been a great opportunity to offer all its services as part of one package to such a reputable company.”
For Fit4less, the gyms will really benefit from access to leading edge equipment, as Tom Burke Operations manager at Fit4less says “Having worked with Jordan for some time, the decision was made to extend and make the partnership exclusive because of the quality and value of the product, the ability for Jordan to work with our brand and most importantly the service provided to the whole group.”
