The Bear Grylls survival race which kicks off in August in Cambridge has officially teamed up with Jordan’s Fitness. Who is Bear Grylls? To many Bear Grylls is the face of survival and outdoor adventure. He was a soldier in the SAS where he perfected many of the skills that he teaches today.
Bear Grylls aim has been to encourage as many people to develop their physical and mental strength by taking part in a series of challenges. The survival race will enter its second year and includes 4 events in Cambridge, Manchester, Edinburgh and London.
The Cambridge event will include jungle, mountain, arctic and desert survival zones. The London event is the finale. All events include family fun and festivals. As Bear explains "This is about empowering people to test and extend their adventure fitness, using the type of obstacles that I have often encountered in the wild. We all have an edge, and this race is designed to push those physical and mental limits, to there & beyond."
Jordan Fitness have won the chance to supply the events with for example, rope balls, functional training ladders, training ropes, plyometric boxes and gym hammers. Jordan Fitness is Europe’s leading supplier of functional fitness equipment and has been in this leading position for 25 years now. Product development also remains crucial and there is also a commitment to education with the Jordan Training Academy, fully endorsed by REPS in the UK.
Jordan Fitness managing director Zak Pitt says: "We are thrilled to partner with the Bear Grylls Survival Race. As you can see, our equipment will provide a full range of challenges to participants, across all levels of fitness and suitable for all ages, ensuring that no exercise and no part of the body is left out: the complete survival challenge."